SSL manufactures and distributes 30% of the world's branded condoms, under its Durex trademark. Having successfully implemented a restructuring of its supply chain, by relocating much of its production to low-cost regions, the company is now in a position to address burgeoning demand from emerging markets, e.g. in China, where sales are growing at 40%, and in Russia, where the acquisition of the market-leading brand will contribute significant growth over the next three years. In developed markets it is leveraging the strength of the brand by broadening its product range. SSL's other main business is Scholl footwear and footcare; here a global procurement strategy and new sales channels should ensure profitable growth. Recent pull-backs in the share price meant that these valuable brands could be acquired at attractive levels.
| Sedol |
Type |
Price |
Date |
| 0798112 |
Buy |
£ 4.39 |
30/06/2008 | |
